Amazon CEO Warns Tariffs May Drive Price Hikes, Shares Dip
Amazon.com Inc. shares slid Tuesday after CEO Andy Jassy cautioned that U.S. tariffs are beginning to push prices higher on the e-commerce platform. Speaking at the World Economic Forum in Davos, Jassy noted sellers are adopting divergent strategies—some absorbing costs, others passing them to consumers—as supply constraints amplify tariff impacts.
While consumer activity remains robust, Jassy observed increased hesitancy around discretionary purchases. The remarks contrast with Amazon's earlier assertions that tariffs had minimal effect on pricing or demand. Market watchers now scrutinize whether 2026 could bring steeper inflationary pressures.